Marketing is often viewed as a tactic to use when business is slow, but smart businesses know that it should be a constant effort—especially when things are going well. Some of the largest companies in the world, like Coca-Cola and Apple, are brands everyone knows, yet they still spend billions on marketing every year. In fact, in 2022 alone, Coca-Cola spent a staggering $4 billion on global advertising. Why do they do this? To stay top-of-mind, maintain brand loyalty, and reach new customers.

Big Brands, Bigger Budgets—And They Never Stop

Take Coca-Cola, which we all know has universal brand recognition. Despite being everywhere, from supermarket shelves to restaurant menus, they continue to spend heavily on marketing campaigns. This ensures they remain relevant and appealing to every new generation of consumers. Coca-Cola has been investing around $4 billion annually for years now, and it’s paid off, helping them to grow steadily.

Apple, another globally recognized brand, allocated over $3.5 billion to advertising in 2022, ensuring that their products stay at the forefront of customers’ minds in an ever-changing tech landscape. This constant marketing isn’t about introducing a new brand; it’s about keeping people connected and engaged. Imagine the impact of this same approach on a smaller scale for your business.

Consistent Marketing = Business Growth

Here’s the truth: businesses that maintain a consistent marketing effort see significantly better results. According to HubSpot, companies that publish regular content have 67% more leads than those that don’t. In terms of email marketing, 60% of consumers say they’ve made a purchase as a result of a marketing email.

Companies that publish regular content have 67% more leads than those that don’t.

Even during times of success, continuing to promote your brand is crucial to maintaining and increasing your customer base. A study by Bain & Company found that increasing customer retention rates by just 5% can lead to a 25% to 95% increase in profits. This proves that staying top-of-mind isn’t just about gaining new customers—it’s about keeping the ones you already have.

Diversify Your Efforts—More Than Just Social Media

While a strong social media presence is key, it shouldn’t be your only focus. Using multiple channels like direct mailers, email marketing, and even outdoor advertising can complement your digital strategy. For instance, combining social media marketing with a targeted mailer campaign can create a more integrated approach, reinforcing your brand across platforms. Studies show that 39% of customers say they try a business for the first time due to direct mail advertising.

39% of customers say they try a business for the first time due to direct mail advertising.

At E-Ssistant, I help clients navigate the full spectrum of marketing options. I can manage your social media, craft effective mailers, and implement cross-channel strategies that keep your brand in the spotlight.

The Consequences of Stopping

Pausing or halting your marketing efforts can have a significant impact. According to a study from McGraw-Hill, companies that maintained or increased their marketing during a recession saw 256% more sales growth over those that didn’t after the economy recovered. This proves that consistent marketing isn’t just a “nice to have”—it’s a necessity.

Keep Your Business Front and Center

At E-Ssistant, I offer comprehensive social media management services, personalized mailer campaigns, and marketing strategies that ensure your business stays top-of-mind with your customers. Whether your business is booming or you’re looking to grow, consistent marketing is key to long-term success.

Ready to make your marketing efforts unstoppable? Let’s talk about your business needs! Schedule a free consult here.