As I’m sure you know, Google reviews are a very important part of any business’s digital marketing plan. Consumers rely on those reviews as a basis for determining the trustworthiness and expected experience with a given business or product. Study after study has shown that almost 90% of consumers believe what they read in review platforms and base their buying decision on the experiences and opinions shared by others.
That’s not the only important aspect of online reviews. They also impact the search engine optimization (SEO) of your website. Google uses those reviews as a factor in determining how trustworthy and well-liked your business is. The more positive review posted for your business, the better!